Overview
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Why Minor in Public Relations at PBA?
Develop strategic communication, writing, and relationship-building skills through Palm Beach Atlantic University’s Public Relations minor. Students learn to understand audiences, create effective messages, and communicate across media while preparing to apply public relations skills in a wide range of industries.
- Founded in Christ: Approach communication, leadership, and public engagement through ethical frameworks grounded in Christian principles.
- Strategic Communication: Learn to anticipate audience perceptions, improve public understanding, and develop effective communication strategies.
- Professional Writing: Strengthen writing and messaging skills for public relations, media, and organizational communication.
- Hands-On Experience: Apply your skills through an internship and practical communication experiences that prepare you for professional settings.
What You'll Learn
Students in the Public Relations minor develop communication, writing, media, and strategic-thinking skills applicable across organizations and industries.
Students learn to:
- Develop effective public relations strategies
- Write professional content for public relations
- Understand media and interpersonal communication
- Apply communication ethics to professional situations
- Analyze audiences and public perceptions
- Create messages that inform and engage diverse audiences
Program Details
PBA offers a variety of courses that students can choose from within this minor program. Take a look at what you’ll be learning while working toward your degree.
- Full admission to Palm Beach Atlantic University
- A declared undergraduate major
- Meet applicable academic requirements for enrollment in minor coursework
Public Relations students benefit from collaborative classrooms, multimedia resources, and creative learning environments within PBA’s College of the Arts. Students develop practical communication skills through writing, strategy, media, and internship experiences while learning to anticipate audience perceptions, improve public understanding, and communicate effectively across professional settings.
Common Major Pairings
A Public Relations minor complements majors that benefit from strategic communication, writing, media, and audience engagement. Common major pairings may include:
Financial Aid
PBA’s robust scholarship program awards over $3 million every year. Invest in your education with scholarships and other financial aid opportunities, which are awarded to 97% of our undergraduate students. Explore the resources below to learn more about tuition, financial aid, and scholarship opportunities.
