Overview
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Why Study Public Relations at PBA?
Develop the strategic communication skills to build relationships, shape perceptions, and create meaningful messages through Palm Beach Atlantic University’s Bachelor of Arts in Public Relations. Students gain hands-on experience in writing, campaigns, social media, multimedia communication, and client work while learning to approach public relations with integrity and a Christ-centered perspective.
- PRSA-Endorsed Program: Study in a program recognized by the Public Relations Society of America for meeting standards in undergraduate public relations education.
- Christ-Centered PR: Explore how Christian ethics inform responsible communication and relationships between organizations and their audiences.
- Real-World Experience: Work with actual clients and gain professional experience through internships and hands-on campaigns.
- Professional Development: Build your portfolio and network through PBA’s chapter of the Public Relations Student Society of America (PRSSA).
What You'll Learn
Students in the Public Relations program learn to:
- Develop strategic public relations campaigns
- Write compelling messages for diverse audiences and media platforms
- Apply public relations research, planning, and evaluation methods
- Create content across social media, video, print, and digital platforms
- Apply professional and ethical standards to communication
- Use critical thinking to solve complex communication challenges
Program Details
The Public Relations program combines strategic communication, writing, media, ethics, and hands-on professional experience. Through client projects, internships, campaigns, faculty mentorship, and professional organizations, students develop the skills needed to understand audiences, strengthen organizational relationships, and communicate effectively across traditional and emerging media.
PBA offers a variety of courses that students can choose from within this program. Take a look at what you’ll be learning while working toward your degree.
Students can customize their academic experience through elective coursework, minors, and an additional major that complement their legal interests and career goals. Explore the opportunities available at PBA.
Students in the College of the Arts develop their communication skills in collaborative environments that support writing, digital media, video, social media, and campaign development. Students can also contribute to The Beacon Today and participate in communication-focused organizations and activities across campus.
Learn from dedicated faculty members with professional and academic expertise in public relations, communication, media, and strategic messaging. Through client projects, internships, classroom instruction, and personalized mentorship, PBA professors help students develop the communication, leadership, and strategic-thinking skills needed for professional success.
Students gain professional experience through internships, client-based assignments, campaign development, student organizations, and multimedia projects. Public Relations students work with real clients while building portfolios and may participate in PBA’s Public Relations Student Society of America (PRSSA) chapter.
Students can also gain communication experience through opportunities such as The Beacon Today and the Sailfish Speech Performance & Debate Team.
Entry Requirements
- Completed application
- Official high school transcripts
- Additional admissions materials as required
Visit the Office of Admissions website for current application, scholarship, and financial aid deadlines.
Career Outcomes
Public Relations graduates develop strategic communication, writing, multimedia, research, and relationship-building skills that prepare them for careers across corporate communications, nonprofits, government, agencies, media, and other organizations. These roles are in consistent demand, and your expertise can be well compensated: public relations specialists earn a median annual salary of $62,800, while roles like PR and fundraising managers reach an average of nearly $120,000 per year.
Potential career paths include:
- Public Relations Specialist
- Public Relations Officer
- Social Media Manager
- Media Relations Specialist
- Communications Coordinator
- Special Events Coordinator
- Customer Relations Specialist
- Public Affairs Specialist
- Communications Manager
- Content Strategist
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What Can You Do with a Public Relations Degree?
Student Stories
Public Relations students develop strategic communication, writing, storytelling, and leadership skills through client projects, internships, campaigns, and faculty mentorship. These experiences prepare students to communicate effectively with diverse audiences while approaching their profession with creativity, integrity, and purpose.
Daniella Parra: Communicating with Purpose
Watch Daniella Parra’s story below to learn how studying Communication at PBA helped her develop the confidence and skills to connect with audiences through meaningful communication. Through faculty mentorship, hands-on experiences, and a Christ-centered education, Daniella strengthened her ability to communicate thoughtfully and make an impact through media and relationships.
Financial Aid
PBA’s robust scholarship program awards over $3 million every year. Invest in your learning with major-specific scholarships and other financial aid opportunities, which are awarded to 97% of our undergraduate students. Explore the resources below to learn more about tuition, financial aid, and scholarship opportunities.
