February 9, 2024

PBA’s American Marketing Association Earns Honorable Recognition

PBA News

West Palm Beach, Fla. (February 9, 2024) On January 30, Palm Beach Atlantic University’s (PBA) American Marketing Association (AMA) received an Honorable Mention in their very first American Marketing Association Collegiate Case Competition, a yearlong business challenge that is a facet of the International Collegiate Conference focused on solving a business problem generated by a sponsor, which in this case was the Sheth Foundation.   

Accepting the Challenge  

President of PBA’s American Marketing Association chapter, Frida Alsterhem, shared about this year’s topic and the steps her club took to prepare for this challenge properly.  

“We started working on the Case Competition in early October. The case we had to come up with for the national competition for AMA was to create a campaign to increase sustainability in North America,” said Alsterhem.   

“We realized that sports equipment and clothing is a big waste around college campuses…we planned out a campaign on how to increase sustainability…through education, empower[ing], and encourage[ing].”  

Additionally, she described her team as “talented and encouraging” and commended them for their focus, work ethic, and intense motivation.  

This outstanding accomplishment landed PBA’s AMA a spot in the Case Competition’s top 30 seeding, a position earned from among an estimated 500 competing universities. The team will receive recognition for their Honorable Mention at the International Collegiate Conference this April in New Orleans, where they will continue to go head-to-head against other institutions in various marketing competitions.  

The Results of an Incredible Curriculum 

Associate Professor of Marketing and advisor to PBA’s AMA, Dr. Emily Webster, said the team’s Honorable Mention “underscores the exceptional quality of the Marshall E. Rinker, Sr. School of Business curriculum and the unwavering commitment to excellence showcased by our students.”  

In a statement regarding the AMA’s achievement, Dean of the Rinker School of Business, Dr. Brian Strow, on behalf of the entire RSB faculty and administration, expressed, “We are extremely proud of the great performance of our Rinker Business School students.”  

The AMA will present its case study at the Interdisciplinary Research Conference this March.   

To learn more about the AMA, visit https://www.amapba.com/. More great news: PBA is creating a state-of-the-art facility to house the Marshall E. Rinker School of Business. Read how this will provide students with the best-in-class training and help meet workforce needs in West Palm.  

To learn more about the Collegiate Case Competition, visit https://www.ama.org/collegiate-competitions/. 


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