Biography
Dr. Emily Webster is an Assistant Professor of Marketing at the Rinker College of Business, Palm Beach Atlantic University. Her research, focusing on Social Media Centric Consumption (SMCC), examines the dynamic intersection of digital technologies, consumer behavior, and marketing strategy. Her work explores how the motivation to create and share content influences purchase behavior and digital identity signaling.
Dr. Webster’s scholarly research has been published in leading outlets such as the Journal of Business Research and the Small Business Institute Journal. She has presented her findings at premier academic conferences nationwide, including the American Marketing Association (AMA) International Collegiate Conference and the Marketing Strategy and Policy Conference. Her early work also includes contributions to the Handbook of Advances in Marketing in an Era of Disruptions, where she explored the transformative implications of AI, mixed reality, and blockchain.
Recognized for both her research and teaching, Dr. Webster received the Best Dissertation Award at the 2022 Marketing, Strategy, and Policy Conference and the Graduate Teaching Assistant Teaching Excellence Award the same year. At Palm Beach Atlantic University, she was honored with the Faculty Service Award in 2024 and 2026 for her extensive collaboration with regional nonprofits. Her dedication to student success is evidenced by her role as Faculty Advisor for the AMA Club, which she led to a Top 5 Small Chapter national ranking in 2024.
Dr. Webster advocates marketing for good in her student-led experiential projects with local organizations—including the Palm Beach Symphony, American Shark Conservatory, and the North Palm Beach Rowing Club—have received multiple honors from AMA South Florida, including Finalist for Marketing Team of the Year and Digital/Social Media Campaign of the Year in 2025. Beyond academia, she serves the community through her involvement with the Peggy Adams Animal Shelter, Newport Art Museum, and serves on the board of The Sweet Susan Foundation. Most recently, she was recognized as a 2026 honoree for the Prestigious Women in South Florida Business & Wealth.
Degrees
Education
- D., Marketing, Georgia State University (2023)
- S., Georgia State University (2018)
- S., University of Alabama (2016)
Specializations
- Social media and digital identities
- Content creation and consumption posting
- Generative AI and emerging technologies
- Consumer well-being