Franchise Executive Symposium
FES is a live interactive opportunity for franchise executives (founders, presidents, CEOs, COOs, CMOs, directors of development, marketing, operations and international, etc.) to analyze two case studies and then develop solutions. The case studies are real and current and the presenters will be looking forward to your analysis and proposed solutions. FES also includes an executive panel — this year the focus is on franchise resales. Join us at FES for an afternoon of growth, brainstorming, and enlightening discussion that will stimulate creativity, problem-solving discussions, and opportunities to share ideas with other franchise executives.
April 5, 2022 • 12:30 p.m. - 5:30 p.m.
On the campus of Palm Beach Atlantic University
West Palm Beach, Florida
FES attendees will be invited to the April 5 Titus Center Advisory Board meeting and lunch which will begin the morning of FES.
Also, please arrive in time for FEStive on the evening of April 4.
FEStive networking social:
April 4, 2022, 6:00 p.m. to 8:00 p.m.
at E.R. Bradley's
104 S. Clematis Street, West Palm Beach, FL
Advisory Board Meeting
April 5, 2022, 9:30 a.m. to 12:00 p.m.
The Advisory Board will meet on the PBA campus at Weyenberg Center. All FES attendees are invited to participate. Agenda will be provided approximately 1 week prior to the meeting.
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Registration
$397 per person
Early registration fee: $297 until March 12, 2022
Includes 100 CFE Participation Credits
Here’s what previous FES attendees say:
Dan Collins, VP Franchise Development,
Stretch Zone
“I really appreciated the opportunity to always be learning by participating in the Franchise Executive Symposium. Being able to hear real-life situations from other franchise professionals, and then have the opportunity to work together in a smaller group to come up with suggested solutions and present them showed that we all have similar opportunities for growth. We were able to hear the actual solution to the real-life situation, and feedback on our suggested alternatives. It allows us to reflect upon similar circumstances in our work relationships, and how best to achieve a positive outcome for everyone involved. I will definitely be attending again.”
Sheila Fischer, Senior Vice President,
MFV Expositions
“I enjoyed the opportunity to work with other franchise professionals during the case studies that were presented at the last Franchise Executive Symposium and I’m looking forward to attending the 2022 sessions!”
Two FES Case Studies
Entering America: The Bodystreet Buzz
Matthias H. Lehner
CEO and Founder of Bodystreet
Vice Chairman of the German Franchise Association
European-based Bodystreet has created a buzz in the worldwide electro-muscle stimulation market with 300 fitness studios . . . but CEO and co-founder Matthias H. Lehner needs to increase the volume of that buzz in America! In the greatest fitness market of all, the U.S. currently includes only one Bodystreet studio. The pandemic forced a lower buzz volume in the states, but now the Bodystreet team is focused on entering America. How will they do it? What challenges will they face? Join us as Matthias shares his story during a FES Case Study at the Titus Center for Franchising. Become part of his team for the afternoon and help him make some important decisions that will create the Bodystreet Buzz in America.
Finding Multi-Skilled Franchisees
Ted Laatz
President SUCCESS® Space
SUCCESS® Space is a new franchise brand that’s meeting the demand for a new kind of workplace that is socially-minded, technically savvy and positioned locally. But this may be the first brand introduced without a physical prototype. A gutsy move! SUCCESS® Space is three businesses in one and requires multi-skilled franchisees. How will they find them? Help Ted Laatz solve that problem along with several others that will be discussed in this Case Study.
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Registration
$397 per person
Early registration fee: $297 until March 12, 2022
Includes 100 CFE Participation Credits
Executive Panel
Franchise Resales:
Begin with the end in mind – Put together a successful resell plan regardless of your
size.
Every successful franchisor has resales and yet so often they are an afterthought which causes confusion, frustration, additional expenses, and lost opportunities. Our executive panel will help you strategize a plan for your network’s resales.
Moderator: Red Boswell, President, IFPG
Panel members to be announced.
Additional information
April 4, 2022, 6:00 p.m. to 8:00 p.m.
FEStive Networking Social
at E.R. Bradleys-104 S. Clematis Street, West Palm Beach, FL
All events on April 5 are in Weyenberg Center on the Palm Beach Atlantic University Campus in West Palm Beach, FL.
Please check back for additional participants and sponsors!
Titus Center Advisory Board Meeting: 9:30 a.m. - 12:00 p.m.
Lunch at 12:00 p.m.
FES Case Study #1 at 12:45 p.m.
Includes analysis and audience participation.
FES break 2:15 to 2:30 p.m.
FES Case Study #2 at 2:30 p.m.
Includes analysis and audience participation
FES break 4:00 to 4:15 p.m.
FES Executive Panel 4:15 p.m. to 5:30 p.m.
FES ends at 5:30 p.m.
NOTE: CDC requirements are enforced on the PBA campus. We encourage all to be vaccinated for Covid 19. If you have Covid symptoms please do not come to campus.
HOTEL ACCOMMODATIONS & CAMPUS PARKING
- Airport & Transportation - Driving time between Palm Beach International Airport and the PBA campus is approximately 10 minutes.
- Hotel Reservations - Several hotels are within walking distance of campus
- Campus Parking & Map - Please note it's better to park off campus
Special Accommodations
Do you need Special Accommodations in order to participate in this event? Please email Special Accommodations.
Full refunds (minus a $100 administrative fee) will be granted for cancellations received in writing by March 29, 2022. Cancellations received after that date are subject to a 50% penalty plus a $100 administrative fee. No refunds are permitted for cancellations requested after April 2, 2022. Substitutions are permitted at any time – no fee required.
Questions? Please contact Cheryl Kleen, Titus Center Coordinator, Phone: 561-803-2093.
Sponsorships
Main Stage Sponsor ($2,000) SOLD-TBC AND THRYV
- Two Available
- Includes:
- Company roll up on stage
- Company logo on website and within FES materials
- On stage appearance
- Complimentary registration for 2 attendees
Registration Table Sponsor ($1,595) SOLD-TRANSWORLD BUSINESS ADVISORS
- One Available
- Includes:
- Company signage at our registration table
- Company logo on website and within FES materials
- Complimentary registration for 1 attendee
- Verbal recognition from the stage
Lunch Sponsor ($1,795) SOLD-INTEGRATED DIGITAL STRATEGIES
- One Available
- Includes:
- Company signage at event
- Company logo on website and within FES materials
- Complimentary registration for 1 attendee
- Verbal recognition from the stage
Coffee Break Sponsor ($1,295) SOLD-ACCURATE FRANCHISING
- One Available
- Includes:
- Company signage at event
- Company logo on website and within FES materials
- Complimentary registration for 1 attendee
- Verbal recognition from the stage
Networking Party Sponsor ($4,000) — April 4, 6 p.m. to 8 p.m. SOLD-OPERANDI
- One Available
- Includes:
- Company signage at event
- Company logo on website and within FES materials
- Complimentary registration for 4 attendees
- Verbal recognition from the stage
Questions?
Please contact Cheryl Kleen, Titus Center Coordinator, Phone: 561 -803-2093.
CANCELLATION POLICY:
Full refunds (minus a $100 administrative fee) will be granted for cancellations received
in writing by March 29, 2022. Cancellations received after that date are subject to
a 50% penalty plus a $100 administrative fee. No refunds are permitted for cancellations
requested after April 2, 2022. Substitutions are permitted at any time – no fee required.
Questions? Please contact Cheryl Kleen, Titus Center Coordinator, Phone: 561-803-2093.