What is a Marketing Degree?
A marketing degree combines creativity with data analysis. Students will learn skills in communication, decision making, and ethical business leadership. A marketing degree will prepare students to build brand awareness, sell ideas or products online, and help to grow businesses.
Marketing will typically be one of two paths; digital or traditional. Digital will take the form of building brand awareness social media, digital PR through email marketing, website development with a focus on UX, SEO, and other interactive forms of media that are used to market online. While traditional marketing can be anything from billboards, to event promotion, and even TV and radio ads.
A marketing degree will cover all aspects of marketing which will allow students to pursue the career in the industry that they choose.
Jumpstart your marketing career with a marketing degree rooted in ethics and faith at PBA
Industry Applications
A marketing degree can be applied to almost any industry.
Every business needs to have marketing in order for their story to be told. Students can use this degree in almost any industry that is calling them; whether they want to build their own business one day, promote non-profits or charities, work in fashion or music, promote digital brands (like YouTube channels and apps), or any new industries that may pop up in the next ten years.
In addition to the wide industry application, graduates can choose to focus on a variety of creative aspects in marketing. They can make graphics and illustrations for brands, write engaging content for websites, create music for advertisements, or film and photograph essential brand story-telling assets.
Career Opportunities with a Marketing Degree
The career opportunities for a marketing graduate range from creative, to data-driven, to management-style roles.
Creative Careers
- Content Creator: Produces engaging written, visual, or video content for brands and social media.
- Brand Strategist: Crafts the brand’s voice, personality, and positioning to connect with audiences.
- Social Media Manager: Designs and manages social campaigns, posts, and engagement strategies.
- Creative Copywriter: Writes persuasive, brand-aligned messaging for ads, websites, and campaigns.
- Graphic Designer: Creates visual assets—logos, infographics, ad creatives—for marketing projects.
- UI/UX Designer: Designs intuitive, user-friendly websites and digital product interfaces.
Data-Driven Careers
- Marketing Manager: Oversees marketing campaigns, budgets, and team members to drive strategic goals.
- Product Marketing Manager:Leads go-to-market strategy, audience messaging, and product positioning.
- Market Research Analyst (mid-level): Conducts in-depth research and analysis to support strategic decisions.
Digital Marketing Manager: Coordinates digital campaigns and strategy across online platforms. - SEO Marketing Manager: Leads SEO strategy and operations to drive organic traffic and improve search performance.
Management Careers
- Advertising Art Director: Leads visual concepts and creative direction for ad campaigns.
- Advertising, Promotions, and Marketing Manager: Directs marketing campaigns and promotional strategies across platforms.
Marketing Director: Leads overall marketing strategy and division performance.
Chief Marketing Officer (CMO) Sets marketing vision at the executive level to align with business goals.
