American Free Enterprise Day (AFE)





American Free Enterprise Day

American Free Enterprise Day (AFE) is a Palm Beach Atlantic University tradition, dating back to 1984. It is highlighted by a medal ceremony that honors individuals whose hard work and achievement exemplify the best of the American free enterprise system. A medalist of the year is selected and companion medals are awarded to other business leaders as well. 



American Free Enterprise Day Medal Ceremony

Thursday, November 3, 2022 • 11 a.m.
Rubin Arena of the Greene Complex
for Sports & Recreation


Support Palm Beach Atlantic University in its mission of educating students in the American Free Enterprise system.



2022 AFE Medalist
Steve Forbes

Steve Forbes is Chairman and Editor-in-Chief of Forbes Media.

Steve ForbesSteve’s newest project is the podcast “What’s Ahead,” where he engages the world’s top newsmakers, politicians and pioneers in business and economics in honest conversations meant to challenge traditional conventions as well as featuring Steve’s signature views on the intersection of society, economics and policy.

Steve helped create the recently released and highly acclaimed public television documentary, In Money We Trust?, which was produced under the auspices of Maryland Public television.  The film was inspired by the book he co-authored, Money: How the Destruction of the Dollar Threatens the Global Economy – and What We Can Do About It.

Steve’s latest book is Reviving America: How Repealing Obamacare, Replacing the Tax Code and Reforming The Fed will Restore Hope and Prosperity co-authored by Elizabeth Ames (McGraw-Hill Professional).

Steve writes editorials for each issue of Forbes under the heading of “Fact and Comment.” A widely respected economic prognosticator, he is the only writer to have won the highly prestigious Crystal Owl Award four times. The prize was formerly given by U.S. Steel Corporation to the financial journalist whose economic forecasts for the coming year proved most accurate.

In both 1996 and 2000, Steve campaigned vigorously for the Republican nomination for the Presidency. Key to his platform were a flat tax, medical savings accounts, a new Social Security system for working Americans, parental choice of schools for their children, term limits and a strong national defense. Steve continues to energetically promote this agenda.



Our American Free Enterprise Tradition

The United States of America is an exceptional nation. Founded under the providential hand of God, she has flourished because of the enduring grace of God and because of the pillars upon which she was built: religious liberty, traditional Judeo-Christian morality, constitutional government, the rule of law, personal and political accountability, and free enterprise.

Palm Beach Atlantic University affirms all of these American pillars, but devotes itself particularly to spreading a thorough understanding of the free enterprise system.

As the Declaration of Independence states, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty, and the pursuit of happiness.”

These words are the foundation upon which the American free enterprise system was built. It begins with the belief that all people are equal—not by accident nor by decree, but by God’s own purposeful design. Our system is therefore open to all. Simply put, God created each and every one of us. He loves us and wants us to prosper. He has given us the will to pursue the betterment of our lives and the lives of those around us. History has shown that free enterprise provides the economic freedom that best maximizes human flourishing.

The free enterprise system allows human beings freedom. It is the role of government to guarantee that freedom. Property rights are assured. Contracts are safeguarded by the rule of law. All people are treated equally. Free enterprise is a system in which people are free to exchange their labor and their private property with others to create win-win improvements to their lives and for the population as a whole.

This system often raises a question among people of faith: Can businesspeople both flourish and be good Christians? Absolutely! God has given special talents and abilities to each of us. We are called to use these special talents and abilities to love the Lord our God with all of our hearts and to love our neighbor as ourselves. Create a better product, render a better service, sell them for a lower price, or employ your neighbor and you have shown love to both God and your neighbor.

Our Faith, Roots, and Reason curriculum, which is required of all students at Palm Beach Atlantic University, allows students to enroll in one of two courses: Freedom in American Society or American Free Enterprise. The former examines the meaning and significance of freedom in the American experience. Students explore such topics as the historical roots of American liberty, with special emphasis on the close link between liberty and Christianity, and the nature of freedom as understood by the chief architects of the American political order. It also examines the independence between political and economic freedom.

The American Free Enterprise course explores the nature and development of free enterprise within the Western and Judeo-Christian traditions, contrasts free enterprise and collectivism, examines the role of rational decision-making in the economy, and evaluates arguments relating to the efficiency and fairness of the free enterprise system. When governments clearly define and enforce property rights and equally apply the rule of law to everyone, individuals, by pursuing their own enlightened self-interest, will naturally work for the good of society. As Adam Smith said:

“Little else is requisite to carry a state to the highest degree of opulence from the lowest barbarism, but peace, easy taxes, and a tolerable administration of justice; all the rest being brought about by the natural course of things.”

It is imperative that we pass down to the next generation an understanding of why the American free enterprise system exists, that it has brought human flourishing to past American generations, and that if we do not deviate from it, free enterprise will offer similar flourishing to future generations of Americans.



Ray Titus

Past AFE Medal Recipients

View Palm Beach Atlantic University's  Past American Free Enterprise Day medal Recipients.

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Past Companion AFE Medal Recipients

View Past Companion American Free Enterprise Day Medal Recipients.

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