Just unveiled at Homecoming on Saturday, PBA’s new logo has a fresh, modern look and a flexible design, with an iconic image from the chapel to symbolize how the school stays true to its roots.
“Through God’s grace, this will always be a Christ-first university,” said President Dr. Debra A. Schwinn. “So it was important that our new logo feature the cross atop the DeSantis Family Chapel.”
The old logo made its debut in 2002, when Palm Beach Atlantic College became Palm Beach Atlantic University.
“Our old logo served us well,” said Schwinn, “but it was time for a fresh look as we celebrate God’s faithfulness and all the good things happening at PBA.” During an online celebration of Homecoming & Family Weekend this past Saturday, she pointed out some of those “good things,” including the opening of the student residence Watson Family Hall and the way the University has met many challenges to open the campus in this COVID-19 season.
The refreshed logo was introduced to the PBA community in a video reveal as part of the online celebration.
The new logo provides a great deal of flexibility, with horizontal and vertical versions and also a simplified logo to serve as social media avatar.
The basic logo has two colors, navy blue and white. Below that, a line of red text in smaller letters is added for the name of specific departments and schools.
On Tuesday, Oct. 6, students celebrated PBA Spirit Day and a Logo Launch party in Fraser Dining Hall. Cookies and hundreds of free T-shirts bore the new logo.
Photo: A student holds up a cookie displaying the new logo during a Spirit Day celebration in the Fraser Dining Hall.