Hometown: Fort Myers, FL
I am a Digital Marketing Specialist at Blue Gorilla Digital. I spend half of my time in sales, selling digital marketing products and services. The other half of my time is spent servicing the accounts and clients. I have had the privilege to develop marketing strategies and to implement them with a team of professionals. I place the Digital Marketing for all of our clients including Social Media, Programmatic Display, and Amazon marketing. I enjoy seeing and helping my clients’ businesses grow and succeed.
Prior to this job, I worked for one of the largest fishing lure brands in the industry, Yo-Zuri. I first heard of this company when I was a kid using their products. I was a Marketing Coordinator for them and worked on their website as well as on their social media presence. While I was a student at PBA, I also worked for PBA campus recreation as an intramural supervisor.
I wish I had known that it was possible to have a career that you truly enjoy. I have had many jobs in the past that were just that - jobs. I also wish that I would have done more while I was in school to develop my professional career (i.e. pursued more internships).
"My best advice... is to get as many internships before you graduate."
PBA gave me a great background of the business and marketing fundamentals that one needs to move quickly in the business world. PBA professors gave me personal attention and helped me grow my own business ideas and ambitions. Sitting down with experts in their respective fields was nothing shy of pertinent to my growth.
My best advice to anyone still in school is to get as many internships before you graduate. This gives you practical and professional experience before going into your full-time position. The more experience you have, the more valuable you are to any company. It is an investment in yourself and your future, and you will not regret it.
Yes, I am mentored every week. Proverbs 27:17 says, “As iron sharpens iron, so one man sharpens another”. It is imperative that you seek professional and personal mentorship throughout life. Having a mentor is one way to gain insight and wisdom into experiences and decisions that you might not have had the privilege to walk through yet.
Spotlight posted in May 2018. For more information about Jacob, visit his LinkedIn page.