Titus Chair for Franchise Leadership and director of the new Titus Center for Franchising, Dr. John P. Hayes will be speaking on "How to Write a Book to Promote Your Business" at the Mandel Public Library on Dec. 11 from 6 - 8 p.m.
You’re not an expert until you write a book! The media and consumers think differently about you when you’re an author, so writing a book is one of the best marketing tools you can create. Whether you write the book yourself, or you hire a ghostwriter, your business will gain prestige and publicity as a result of your book. This seminar will take you through the steps of writing and publishing a book to promote your business.
A little bit about Dr. Hayes:
Since 1979, John Hayes has worked in the franchise community as a consultant, franchisee and franchisor. He’s one of an elite group worldwide that has actually owned and operated franchises, including serving as CEO of a major American franchisor company, and advised franchisors and franchisees. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. Dr. Hayes has served for many years as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management development, marketing, customer service, training and strategic planning. He is the author or co-author of 18 non-fiction books including Franchising: The Inside Story, Start Small, Finish Big, You Can’t Teach A Kid To Ride A Bike At A Seminar, and most recently Buy “Hot” Franchises Without Getting Burned.
From November 2004 until January 2009 he served as President & CEO of HomeVestors of America, Inc., America’s #1 home buyer®, and the only franchise of its kind. He was a franchisee of HomeVestors from 2002 until 2005. He has been a franchisee of several other concepts and he served on the Board of Directors for both HomeVestors (Chairman of the Board) and The Dwyer Group (1992-2003). His articles about franchising have appeared in Reader’s Digest, Inc. Magazine, Wall Street Journal, USA Today, International Herald Tribune, etc., as well as many IFA-sponsored publications.
Dr. Hayes leads a variety of seminars including How To Capture & Keep Customers, and he facilitates Masterminds for franchisors, franchisees and suppliers. He is a popular speaker and trainer at franchise conventions and meetings internationally. He has provided services to more than 100 franchise companies during his career.