Li, Chen

Assistant Professor of Marketing

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Dr. Li’s research interests lie in marketing strategy, with an emphasis on sales promotion, pricing, and variety-seeking behavior. Dr. Li has presented his research in several leading academic conferences in marketing, such as the American Marketing Association Academic Conferences, Academy of Marketing Science Annual Conference, the INFORMS Society for Marketing Science (ISMS) Marketing Science Conference. He has one recent publication in the Journal of Business Research. Dr. Li is currently a member of the American Marketing Association and the Academy of Marketing Science.

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