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January 18-19, 2024

Palm Beach Atlantic University (West Palm Beach, FL)


Thank You!

To all who sponsored and/or attended the 2023 Selling Franchises Bootcamp, thank you! It was our pleasure to host you on campus and to deliver one of our best events ever. We really appreciate the enthusiastic comments we’ve received about the value of the bootcamp. We hope you will be able to use the information you received to sell (more) franchises this year! 

We’re already at work on our plans for 2024 when the event will occur January 18-19 on our campus and under a new name: Selling Franchises Summit! Please make plans to attend! 

If you’d like to sponsor the event or participate as a panelist or speaker, please let us know. Send an email to Titus_Center@pba.edu. Let us know if you have panel topics or roundtable topics that we should include.

Here’s what several participants said about the 2023 bootcamp:

“With a guest list from start-ups to mature companies the bootcamp delivered two days of extraordinary education with an amazing collection of keynote speakers and specialty panels reshaping the audience’s thoughts and vision on how to grow their franchise organizations. Everyone will learn and takeaway something new they did not know before.” Gary Ratner, Titus Center Advisory Board member.

“Surrounded by palm trees, The Titus Center’s Selling Franchises Bootcamp put together a great networking event with amazing panels and keynoters.” Matthew Gourgeot, THRYV

“I enjoyed networking and meeting high powered individuals from the franchise development sector.” Jules Pierre-Louis, Cruise Planners

“Well worth the money and time. When you come to these events you realize there is so much more to learn. The only real competitive advantage is the speed at which you learn.” Mike Sowers, CRI 

“My name is Eric Stehle and I work for Shine Franchise Group. I attended your franchise boot camp with our CEO, Chris Fisher, and loved it. Thank you so much for putting this event on. It was very inspiring and educational and we will attend again.” Eric Stehle, VP of Development


The information below pertains to our 2023 event.
Updates for our 2024 event will be posted soon.

Main Stage Sponsors


Selling Franchises Summit features practitioner trainers who share how they generate qualified franchise sales leads, track and develop relationships with those leads, and ultimately sell franchises domestically and internationally.

As an attendee, you will hear from seasoned professionals, network with franchisors, franchisees and suppliers, and return home with ideas and plans that you can execute with confidence and success!

The Summit includes 300 credits for Certified Franchise Executives


“Had an excellent experience at this bootcamp. Spent some really important time with colleagues in the field learning about what’s evolving in the franchise space, about opportunities for us to continue to grow our businesses, what’s working and not working in selling franchises these days. I highly recommend this conference!” - Martha Flynn, Senior Director, Global Franchises Services at Dunkin Brands

“The Selling Franchises Bootcamp was an absolute gold mine for me in regards to the individual people I met as well as the content. Powerful stuff. It really filled in some gaps for me on benchmarked best practices. These are colleagues in the franchising world that have gone through the same things that we all do, but they have nailed it. I think I clocked my ROI at about 15 minutes into the first session. I was very happy with the quality of the presenters as well as some key partner providers that will help us get to the next level.” - Charlie Smith, Chief Executive Officer, North America, Expense Reduction Analysts

"The training was TERRIFIC! A convenient location in a great neighborhood. The panels and keynote speakers were engaging, passionate, and knowledgeable. Bravo Titus Center!" - Sam Spector, Business Advisory


Keynote Speakers


Michael Mudd

Dan Monaghan, CFE, Founder, Clear Summit Group

Presentation: "Driving Franchise Growth in this Age of Disruption: 
Understanding the changing landscape of franchise development and today’s strategies of success"

We are living in changing times, where winners and losers are changing places faster than ever. Franchise development and system growth has not been immune to these forces of disruption. In fact the very things that worked in years gone past can represent significant barriers to success today. To optimize franchise development success, leaders need to understand the timeless principles relating to people and process, while leveraging the technologies and trends that are shaping the future.
Attendees of this dynamic session will gain insights from Dan’s 25+ years of franchise development experience and his unique understanding of how digital will shape the future of franchising.


Michael Mudd

Michael Mudd, Chief Executive Officer and Partner at BrandOne Franchise Development

Presentation: "How to Uniquely Position Your Franchise for Accelerated Growth"

Michael oversees the day-to-day operations of BrandONE while assisting franchisors in process development, lead generation, franchise sales, and long-term exit strategies. His specialty is in telling the story behind a brand in clear and impactful ways, setting a growth strategy within the proprietary BrandONE platform, and creating a tipping point to trigger growth acceleration. BrandONE currently represents 15 brands with investment levels ranging from $87K to $1.8MM. 
Prior to BrandONE, Michael led Menchie’s Frozen Yogurt from a 23-locatation operation to a global footprint. Reaching beyond traditional locations, Michael has secured strategic partnerships with Universal Studios and multiple international master franchises for his clients. This included a multi-million-dollar agreement in the Republic of China that enabled Menchie’s to realize hundreds of locations abroad.




Kayla Ryan, Founder of Flick Switch Marketing

Presentation: "How to Earn More Meaningful Franchise Recruitment Conversations That Close Deals"

As VP/Marketing for two years for Home Based Franchise Group, Kayla Ryan helped the company grow to 150 locations. Now she’s the founder of her own marketing agency, Flick Switch Marketing. Kayla’s career spans from brand, consumer, and franchise development marketing to building strong relevancy and scaling capabilities with brands she has worked with. Her understanding of business ownership, franchising, and marketing has led her to build and grow high-achieving marketing organizations for franchisors and franchisees. She takes a bold look into the way franchisors are growing their businesses and challenges them to step outside of the norm and focus on real relationships with potential franchisees and current owners. In partnership with Brand Journalists, Kayla has created new franchise development strategies that convert leads to buyers!


Who Will Attend?


People who want to sell (or sell more) franchises! We invite: 
Founders, CEOs, Presidents, Development Directors, Brokers, Sales Staff, and Marketing & Sales Executives of emerging and established franchise brands.


What You'll Learn

You'll learn systems, methodologies, skills and practices of the leading marketing and sales professionals in the franchise community. Attendees better understand their own selling style and discuss how to adapt that style to effectively sell franchises — not every buyer receives information the same way!


Summit Location 

Palm Beach Atlantic University
901 S. Flagler Dr.
West Palm Beach, FL 33401
Titus Center for Franchising: (561) 803-2093


Main Stage Sponsors


MFV and Thryv

Breakfast Sponsors



Coffee Break Sponsors


Lunch Sponsors

digital resourcebfipizza

Lanyard Sponsor


Study Guide Sponsors


Registration Table Sponsor




accurate franchising

Networking Party Sponsors



Bootcamp signage provided by