What You'll Learn at the Selling Franchises Bootcamp

“Great campus, beautiful weather, but more important, great knowledge.”
-Gary Brackett, CEO at Stacked Pickle

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bootcamp

The 2-day Bootcamp reveals the systems, methodologies, skills and practices of the leading marketing and sales professionals in the franchise community. If your goal is to sell franchises, or sell more franchises, the Bootcamp provides insightful, valuable information covering every aspect of a successful franchise development program while also demonstrating how to create an action plan that will consistently produce franchise sales for viable brands. The Bootcamp faculty includes career franchise executives who have consistently delivered, and usually exceeded, their companies’ marketing and sales goals!

The Bootcamp will help attendees better understand their own selling style and discuss how to adapt that style to effectively sell franchises — not every buyer receives information the same way!

This is an opportunity to meet and learn from seasoned franchise professionals – the campus venue provides the perfect environment for meaningful networking. Many new relationships are solidified at our bootcamps. Whether you’re an emerging or established franchisor, you’ll benefit long-term from the relationships you develop at the Selling Franchises Bootcamp.

Bootcamp Takeaways

Graduates of the Selling Franchises Bootcamp take away ideas, strategies and plans to sell more franchises, plus you will:

Benefit long-term from the instruction, recommendations and ideas revealed by successful, career franchise marketing and sales executives.
Understand the process for recruiting, training, equipping, supporting and compensating sales professionals as well as how to work successfully with franchise brokers.
Appreciate the franchisor’s ongoing financial commitment to successfully develop a franchise marketing and sales program that identifies quality leads and results in franchise sales.
Appreciate the value of the skills and tools that leading franchise brands incorporate to consistently produce their development outcomes.
Gain real-world experience and knowledge leading to more franchise sales both domestically and internationally.
Get an overview of the sales process and how to accurately and properly make franchise sales in legal compliance.
Understand the consequences of failing to follow the process from “oops” to criminal liability.
Better understand how to use specific sections of your FDD to sell more franchises.
Earn a Certificate for completion. CFEs can earn 300 credits.

Key points from our speakers

Dan Monaghan, CFE, Founder, Clear Summit Group, Morning Keynote Speaker June 19

Common barriers to growth in franchise systems
Principles of lead generation and the benchmarks of performance
How to use data in the hiring, management and development of your team
Technologies that can be used to track and optimize the buyer’s journey

Michael Mudd, CEO and Partner, BrandOne Franchise Development, Morning Keynote Jan. 20

Explain how to uniquely communicate your brand opportunity to franchise candidates
Itemize the attributes of an effective franchise sales process
Present tools and systems to improve franchise sales
Setting clear expectations and holding candidates accountable

Kayla Ryan, Founder of Flick Switch Marketing, Afternoon Keynote Jan. 19

Integrate Facebook messenger into your recruitment website and either hire lead screeners that can chat real-time with candidates at the peak emotional moment or train your development officer to handle the leads.
People don’t want to fill out lead forms. Use messenger opt-ins to have conversations with potential owners and gather the information that way.
Make sure your digital advertising doesn’t just direct to lead forms and calls. People don’t want to have to schedule an initial appointment/call just to have one question answered. Messenger is frictionless and makes customers feel heard and not sold to.
Treat your Facebook Business page as a website. Do Facebook advertising and post organic content. People are now using this as a website, referral source, and means of communication.
BE REAL and forget the script. The worst salespeople are the ones that call themselves salespeople. Answer the potential franchisees' questions and provide them with information that leaves them wanting more in the end.

Course Content

The full Agenda will be posted in the near future. Check back. We’re organizing a dynamic program with the best possible speakers.

Certificate of Completion

Attendees who successfully complete the Selling Franchises Bootcamp Assessment will be awarded a certificate of completion from the Titus Center for Franchising. Members of the Institute for Certified Franchise Executives earn 300 CFE Education credits upon successfully completing the bootcamp assessment.

Selling Franchises Bootcamp Agenda

January 20: Registration opens at 7:30 a.m.
Bootcamp: 8:30 a.m. - 6:30 p.m.
Includes Networking Reception
January 21: 8 a.m – 4:30 p.m.
See Agenda here