Selling Franchises Bootcamp features practitioner trainers who share how they generate qualified franchise sales leads, track and develop relationships with those leads, and ultimately sell franchises domestically and internationally.
As an attendee, you will hear from seasoned professionals, network with franchisors, franchisees and suppliers, and return home with ideas and plans that you can execute with confidence and success!
The Bootcamp includes 300 credits for Certified Franchise Executives.
“Had an excellent experience at this bootcamp. Spent some really important time with colleagues in the field learning about what’s evolving in the franchise space, about opportunities for us to continue to grow our businesses, what’s working and not working in selling franchises these days. I highly recommend this conference!” - Martha Flynn, Senior Director, Global Franchises Services at Dunkin Brands
“The Selling Franchises Bootcamp was an absolute gold mine for me in regards to the individual people I met as well as the content. Powerful stuff. It really filled in some gaps for me on benchmarked best practices. These are colleagues in the franchising world that have gone through the same things that we all do, but they have nailed it. I think I clocked my ROI at about 15 minutes into the first session. I was very happy with the quality of the presenters as well as some key partner providers that will help us get to the next level.” - Charlie Smith, Chief Executive Officer, North America, Expense Reduction Analysts
"The training was TERRIFIC! A convenient location in a great neighborhood. The panels and keynote speakers were engaging, passionate, and knowledgeable. Bravo Titus Center!" - Sam Spector, Business Advisory
Michael oversees the day-to-day operations of BrandONE while assisting franchisors
in process development, lead generation, franchise sales, and long-term exit strategies.
His specialty is in telling the story behind a brand in clear and impactful ways,
setting a growth strategy within the proprietary BrandONE platform, and creating a
tipping point to trigger growth acceleration. BrandONE currently represents 15 brands
with investment levels ranging from $87K to $1.8MM.
Prior to BrandONE, Michael led Menchie’s Frozen Yogurt from a 23-locatation operation to a global footprint. Reaching beyond traditional locations, Michael has secured strategic partnerships with Universal Studios and multiple international master franchises for his clients. This included a multi-million-dollar agreement in the Republic of China that enabled Menchie’s to realize hundreds of locations abroad.
As VP/Marketing for two years for Home Based Franchise Group, Kayla Ryan helped the company grow to 150 locations. Now she’s the founder of her own marketing agency, Flick Switch Marketing. Kayla’s career spans from brand, consumer, and franchise development marketing to building strong relevancy and scaling capabilities with brands she has worked with. Her understanding of business ownership, franchising, and marketing has led her to build and grow high-achieving marketing organizations for franchisors and franchisees. She takes a bold look into the way franchisors are growing their businesses and challenges them to step outside of the norm and focus on real relationships with potential franchisees and current owners. In partnership with Brand Journalists, Kayla has created new franchise development strategies that convert leads to buyers!
Here’s how Kayla Ryan will help you sell (more) franchises:
Integrate Facebook messenger into your recruitment website and either hire lead screeners that can chat real-time with candidates at the peak emotional moment or train your development officer to handle the leads.
People don’t want to fill out lead forms. Use messenger opt-ins to have conversations with potential owners and gather the information that way.
Make sure your digital advertising doesn’t just direct to lead forms and calls. People don’t want to have to schedule an initial appointment/call just to have one question answered. Messenger is frictionless and makes customers feel heard and not sold to.
Treat your Facebook Business page as a website. Do Facebook advertising and post organic content. People are now using this as a website, referral source, and means of communication.
BE REAL and forget the script. The worst salespeople are the ones that call themselves salespeople. Answer the potential franchisees' questions and provide them with information that leaves them wanting more in the end.