What You'll Learn at Mark Ops Franchise Bootcamp

What You’ll Learn

The 2-day Bootcamp reveals the systems, methodologies, skills and practices of the leading marketing and operations professionals in the franchise community. If your goal is to maximize your investment in marketing and operations, all for the purpose of building a more successful and desirable franchise opportunity, the Bootcamp provides insightful, valuable information covering every aspect of domestic and international franchise marketing and operations divisions. The Bootcamp faculty includes career franchise executives who have consistently delivered, and usually exceeded, their companies’ marketing and operations goals!

Bootcamp Takeaways

Graduates of the MarkOps Franchise Bootcamp take away a comprehensive course study guide plus . . .

  • Develop a take-away action plan that can be immediately implemented to confidently improve and maximize your investment in marketing and operations.

  • Benefit long-term from the instruction, recommendations and ideas revealed by successful, career franchise marketing and operations executives and practitioners.

  • Get a grip on digital marketing – latest techniques and ideas that are being used by the Big Companies!

  • Understand what every franchisor needs to do to develop, recruit, support and train marketing and operations personnel who can move franchise networks forward in both domestic and international markets.

  • Know how to effectively invest marketing funds to generate qualified sales leads as well as to sell more products and services through the franchise network.

  • Appreciate the value of the skills and tools that leading franchise marketing and operations executives are using to consistently support and build their franchise companies.

  • Gain real-world experience and knowledge leading to greater franchise buy-in both domestically and internationally.

  • An overview of the sales process and how to accurately and properly make legal franchise sales.

  • What happens when you don’t follow the franchise sales process? Consequences of failing to follow the process from oops to criminal liability.

  • Specific Items in Your FDD, Financial  and Other Disclosures.  

Course Content

  • Keynote: TBA
  • How leading franchisors invest their money to build qualified franchise marketing and operations teams
  • Covers the types of personnel needed by franchise companies
  • Includes skill set requirements
  • Discusses the tools used by marketing and operations teams
  • Establishes benchmarks for evaluating marketing and operations performances
  • How leading franchisors are using digital marketing
  • What is it, anyway?
  • How do you know when you need a digital marketing program?
  • How do you evaluate the performance of a digital campaign?
  • What’s it cost to develop and implement digital campaigns?
  • Examples of digital marketing that produced huge results
  • How leading franchise ops teams support franchisees
  • MORE TO COME

Certificate of Completion

Attendees who successfully complete the MarkOps Franchise Bootcamp Assessment will be awarded a certificate of completion from the Titus Center for Franchising. Members of the Institute for Certified Franchise Executives earn 300 CFE Education credits upon successfully completing the bootcamp assessment.