What You'll Learn at Mark Ops Franchise Bootcamp

What You’ll Learn

The 2-day Bootcamp reveals the systems, methodologies, skills and practices of the leading marketing and operations professionals in the franchise community. If your goal is to maximize your investment in marketing and operations, all for the purpose of building a more successful and desirable franchise opportunity, the Bootcamp provides insightful, valuable information covering every aspect of domestic and international franchise marketing and operations divisions. The Bootcamp faculty includes career franchise executives who have consistently delivered, and usually exceeded, their companies’ marketing and operations goals!

Bootcamp Takeaways

Graduates of the MarkOps Franchise Bootcamp take away a comprehensive course study guide plus . . .

  • Develop a take-away action plan that can be immediately implemented to confidently improve and maximize your investment in marketing and operations.
  • Benefit long-term from the instruction, recommendations and ideas revealed by successful, career franchise marketing and operations executives and practitioners.
  • Get a grip on digital marketing – latest techniques and ideas that are being used by the Big Companies!
  • Understand what every franchisor needs to do to develop, recruit, support and train marketing and operations personnel who can move franchise networks forward in both domestic and international markets.
  • Know how to effectively invest marketing funds to generate qualified sales leads as well as to sell more products and services through the franchise network.
  • Appreciate the value of the skills and tools that leading franchise marketing and operations executives are using to consistently support and build their franchise companies.
  • Gain real-world experience and knowledge leading to greater franchise buy-in both domestically and internationally.
  • An overview of the sales process and how to accurately and properly make legal franchise sales.
  • What happens when you don’t follow the franchise sales process? Consequences of failing to follow the process from oops to criminal liability.
  • Specific Items in Your FDD, Financial  and Other Disclosures.  

Course Content

The agenda is subject to change. 

Two Day Bootcamp on the Palm Beach Atlantic Campus 

January 28, 2020 

  • 8 a.m.  - Keynote Speaker: Charlie Morrison, CEO, Wingstop 
  • 9 a.m. - How Leading Franchise Marketing Teams Support Franchisees 

Franchisors often struggle to help franchisees effectively implement marketing programs. As a result, some franchisors are implementing marketing on behalf of their franchisees either directly or indirectly. Franchisees are often outstanding operators but they lack the time to market effectively, or they lack the skills. Will this “do it for them” trend in franchising help solve the marketing challenge for brands?  

  • 10:15 a.m. - How Leading Franchise Ops Teams Support Franchisees  

What information, skills, talents, tools and data do new franchisees need during the onboarding process to be sure they’re prepared to succeed? Are franchisors structuring their initial and ongoing support programs in a manner that helps franchisees grasp what they need when they need it? This session looks at various support methodologies and is designed to provide creative and critical ideas that will help every franchisor provide more effective support to franchisees.  

  • 11:15 a.m. - Creating Brand Consistency within Your Franchise Community 

Running a business, in any capacity, takes hard work and perseverance. However, for a franchise, there’s a whole different set of unique challenges for both franchisors and franchisees. The primary challenge comes down to providing a consistent experience. It’s simple: A franchise must provide a consistent brand experience across each of its locations. Your path to consistency starts here! 

  • 12:00 p.m. - Lunch Speaker: Tra Williams, CFE, Franchise Thought Leader  
  • 1:30 p.m. - Best Practices Managing Franchise Relationships  

Assuming that the unit economics of your franchise brand work – in other words, your franchisees are making money – then what are the best practices franchisors can use to develop effective relationships with franchisees? After all, effective relationships lead to franchisees meeting and exceeding goals. What are the decisions franchisors need to make to develop open, honest, transparent communications with franchisees? Best practices include giving franchisees the opportunity to participate in the franchisor’s planning sessions and knowing how to handle the most challenging situations.  

  • 2:45 p.m. - Optimizing Franchise Performance Through Technology

Thanks to technology, it has never been easier to interact with your customer on their turf. But how do you know which tools will work for you? These high profile brand leaders will share how they are using mobile apps, e-commerce and other platforms to grow their customer base and how you can, too.

  • 3:45 p.m. - Race to Profitability 

We all want to help our franchisees build sustainable, profitable businesses and assure ongoing success. But how much profit does it take to produce the real returns a franchisee requires to be able to grow? Do they know? In this session, we’ll reveal how operations staff can make an impact on franchisee growth and their race to profitability by understanding their cost structures and the relationships between price, costs, volume and profit. We’ll practice using the single most valuable, financial tool available to growing businesses as we explore the many uses of breakeven analysis as a framework for planning for profit instead of hoping for it! Topics include: 

  • Determining a franchisee’s real profit requirement
  • Creating sales goals that help them achieve their required profit
  • Using the Magic Number to assess the sales needed to recover investments in

marketing or staff

  • Modelling What If’s? to assess the volume required to achieve the targeted ROI 

       on an additional territory or unit 

  • 4:45 p.m. -  Networking Reception with Exhibitors  to 6:30 p.m. 

January 29, 2020 

  • 8 a.m. - Networking Breakfast with Exhibitors 
  • 9 a.m.- Manage & Grow Your Brand Internationally  

The majority of international franchise license agreements never reach the level of development agreed to in their contract. This session examines steps to take to instill a management and control system to help franchise brands succeed internationally.   

  • 10:15 a.m. - Find, Serve & Satisfy Customers with Social Media  

Social media is the most transparent marketing channel online. From consumer comments, direct messages and online reviews, it has become one of the most powerful marketing tools to increase customer loyalty and sales. Hear from a panel of social media experts on best practices for identifying and engaging with your customers on social media. 

  • 11:15 a.m.  - Best Tax Strategies for the Franchisee 

Get a layman’s understanding of capital expenditure tax write offs, retirement planning (such as the 401K and Defined Benefit Plan), best tax structures for franchisees, and updates on other recent tax developments . . . all for the purpose of helping your franchisees improve their bottom line.  

  • 12:30 p.m.  - Networking Lunch with Exhibitors 
  • 2 p.m. - Out of the Gate Success:  

Best Practices in Foundational Training and Franchisee Support 

How to train and support new franchisees in their ramp up period to establish a foundation for their continued growth and success. Topics in this session will cover:  

  • What should a franchisor’s support system look like? 
  • How do you establish and maintain franchisee accountability to stages of growth and KPIs? 
  • How do youdefine your specific coaching plan for ramp up and transfer to the ongoing Franchise Business Coach role?  
  • What role does technology play in linking goals, insights and actions?
  • Create a plan for your franchisees to be on pace for success when their ramp up period comes to a close.
  • 3:15 p.m.  - Roundtables 

Roundtables will be repeated and you can attend two. First session: 3:15 to 4:15 p.m. Second session: 4:15 p.m. to 5:15 p.m. 

  • 5:30 p.m. - End of Bootcamp 

Earning 300 CFE Education Credits? You must complete the bootcamp assessment. See the Registration Desk.  

Certificate of Completion

Attendees who successfully complete the MarkOps Franchise Bootcamp Assessment will be awarded a certificate of completion from the Titus Center for Franchising. Members of the Institute for Certified Franchise Executives earn 300 CFE Education credits upon successfully completing the bootcamp assessment.