The 2-day Bootcamp reveals the systems, methodologies, skills and practices of the leading marketing and operations professionals in the franchise community. If your goal is to maximize your investment in marketing and operations, all for the purpose of building a more successful and desirable franchise opportunity, the Bootcamp provides insightful, valuable information covering every aspect of domestic and international franchise marketing and operations divisions. The Bootcamp faculty includes career franchise executives who have consistently delivered, and usually exceeded, their companies’ marketing and operations goals!
Graduates of the MarkOps Franchise Bootcamp take away a comprehensive course study guide plus . . .
The agenda is subject to change.
Two Day Bootcamp on the Palm Beach Atlantic Campus
January 28, 2020
Franchisors often struggle to help franchisees effectively implement marketing programs. As a result, some franchisors are implementing marketing on behalf of their franchisees either directly or indirectly. Franchisees are often outstanding operators but they lack the time to market effectively, or they lack the skills. Will this “do it for them” trend in franchising help solve the marketing challenge for brands?
What information, skills, talents, tools and data do new franchisees need during the onboarding process to be sure they’re prepared to succeed? Are franchisors structuring their initial and ongoing support programs in a manner that helps franchisees grasp what they need when they need it? This session looks at various support methodologies and is designed to provide creative and critical ideas that will help every franchisor provide more effective support to franchisees.
Running a business, in any capacity, takes hard work and perseverance. However, for a franchise, there’s a whole different set of unique challenges for both franchisors and franchisees. The primary challenge comes down to providing a consistent experience. It’s simple: A franchise must provide a consistent brand experience across each of its locations. Your path to consistency starts here!
Assuming that the unit economics of your franchise brand work – in other words, your franchisees are making money – then what are the best practices franchisors can use to develop effective relationships with franchisees? After all, effective relationships lead to franchisees meeting and exceeding goals. What are the decisions franchisors need to make to develop open, honest, transparent communications with franchisees? Best practices include giving franchisees the opportunity to participate in the franchisor’s planning sessions and knowing how to handle the most challenging situations.
2:45 p.m. - Optimizing Franchise Performance Through Technology
Thanks to technology, it has never been easier to interact with your customer on their turf. But how do you know which tools will work for you? These high profile brand leaders will share how they are using mobile apps, e-commerce and other platforms to grow their customer base and how you can, too.
We all want to help our franchisees build sustainable, profitable businesses and assure ongoing success. But how much profit does it take to produce the real returns a franchisee requires to be able to grow? Do they know? In this session, we’ll reveal how operations staff can make an impact on franchisee growth and their race to profitability by understanding their cost structures and the relationships between price, costs, volume and profit. We’ll practice using the single most valuable, financial tool available to growing businesses as we explore the many uses of breakeven analysis as a framework for planning for profit instead of hoping for it! Topics include:
marketing or staff
on an additional territory or unit
January 29, 2020
The majority of international franchise license agreements never reach the level of development agreed to in their contract. This session examines steps to take to instill a management and control system to help franchise brands succeed internationally.
Social media is the most transparent marketing channel online. From consumer comments, direct messages and online reviews, it has become one of the most powerful marketing tools to increase customer loyalty and sales. Hear from a panel of social media experts on best practices for identifying and engaging with your customers on social media.
Get a layman’s understanding of capital expenditure tax write offs, retirement planning (such as the 401K and Defined Benefit Plan), best tax structures for franchisees, and updates on other recent tax developments . . . all for the purpose of helping your franchisees improve their bottom line.
Best Practices in Foundational Training and Franchisee Support
How to train and support new franchisees in their ramp up period to establish a foundation for their continued growth and success. Topics in this session will cover:
Roundtables will be repeated and you can attend two. First session: 3:15 to 4:15 p.m. Second session: 4:15 p.m. to 5:15 p.m.
Earning 300 CFE Education Credits? You must complete the bootcamp assessment. See the Registration Desk.
Attendees who successfully complete the MarkOps Franchise Bootcamp Assessment will be awarded a certificate of completion from the Titus Center for Franchising. Members of the Institute for Certified Franchise Executives earn 300 CFE Education credits upon successfully completing the bootcamp assessment.