Beginning May 14, Dr. Mary Kay Copeland will launch another Microsoft Dynamics 365 Boot Camp on the Palm Beach Atlantic campus, and she’s looking forward to building on an impressive record of student success.
Since 2015, Copeland has been running boot camps to introduce students to Dynamics, a cloud-based collection of business applications. Of all the statistics she might cite, she’s especially fond of this one:
Placement rate: 100%.
“There are many more jobs for people who know about Microsoft Dynamics 365 than there are people who know Microsoft Dynamics 365,” said Copeland, a professor of accounting and information systems in PBA’s Rinker School of Business. After attending the boot camp and completing initial coursework, “every student looking for a professional position has been able to secure one. We call it 100 percent placement to date.”
That’s a powerful testimony to the need for fluency in this technology. This year’s Microsoft Dynamics 365 Boot Camp on the PBA campus from May 14-17. Tuition for the four-day event is $595, and residence hall lodging is available for $150.
Click here to begin the registration process. A $150 deposit (refundable through March 30) is required to secure a spot. This year’s boot camp will focus on the CRM (customer relationship management) modules of Microsoft Dynamics 365, and enrollment will be capped at 40 participants.
The boot camp can also serve as an entry point to the university’s graduate-level coursework, which includes four Microsoft Dynamic 365 courses as part of the Enterprise Concentration in the MBA and MAcc programs. The concentration comprises the following classes: Introduction to Enterprise Resource Planning (ERP) Systems; Enterprise Systems – Business Processes; Enterprise Systems – CRM Systems; and Enterprise Systems – Supply Chain Management Systems.
“The greatest benefit to students is that it’s career-relevant education,” Copeland said. “It gives them the theoretical basis, but it also gives them hands-on, relevant coursework. And we’re the only school in the country that has a four-class concentration that focuses on getting students ready for a career in consulting.”
The ERP (enterprise resource planning) components of Dynamics 365 are used to unify business processes, including cash flow, accounting, purchasing, accounts receivable, inventory, and order processing. As its name implies, the customer relationship management components are used to manage a company’s interactions with current and potential clients, with donors, or with other populations of strategic interest. That could include marketing, fundraising, email campaigns, and other forms of outreach.
The boot camp and four-course certification are open to professionals, college professors, and graduate or undergraduate students from any discipline. “Students can be from a variety of majors and be successful,” Copeland said. She’s taught people with backgrounds in (among others) marketing, public relations and cultural studies, along with business and accounting.
Case in point: Brandon Lyles, 24, was a mathematics major when he learned about a Microsoft Dynamics boot camp Copeland was facilitating. He went in cold, with absolutely no knowledge of business or accounting. “It was like drinking from a firehose,” he laughed. But he paid attention, grasped a few key concepts, and followed up with a graduate-level CRM course. He’s now a highly successful Microsoft Dynamics CRM consultant, living in Buffalo, New York and working remotely for Minnesota-based PowerObjects.
“I was willing to try something new, and I find that I love what I do,” he said. It’s such relevant technology that he encourages students and professionals from all backgrounds to get their feet wet at the boot camp. “Explore what CRM is, what it looks like to be working with this tool,” he said. “Let it be an eye-opener.”