School of Communication & Media

Public Relations

Dr. Wes Jamison, of the Public Relations department at PBA, teaches his students important skillsof the field, including writing, ethics and strategies.

We live an an age where information has the ability to be shared worldwide within seconds via social media. Corporations and organizations must keep up with the rapid pace of responding to public requests for information and clarification, as well as creating strategies to stand out amongst the competition. Therefore, communication professionals who are fully equipped to face these challenges are in high demand.

Palm Beach Atlantic University's School of Communication and Media offers a major in public relations that will prepare you for such tasks. Through coursework and internships, you will learn how to utilize highly effective public relations practices.

 As a public relations representative, you are the medium through which the message is transmitted. And as a graduate of PBA, which provides a Christ-centered education, where your professors share the Christian worldview, your character will be an asset to corporations and organizations because your message will foster good will.

Your Courses & Classes 

Public relations students will learn various aspects of their field, including branding, ethics, writing skills and more.

At Palm Beach Atlantic, you'll:

  • Engage in hands-on learning through required internships with industry experts.
  • Learn from professors who network with national and international corporations and organizations.
  • Be trained in identifying opportunities for corporate social responsibility.
  • Sharpen interpersonal and professional communication skills.
  • Develop professional writing skills, i.e. press releases.
  • Enhance your knowledge through clubs and organizations. 

Your Faculty

Our award winning professors accomplishments include:

  • Having productions featured at the Cannes Film Festival and on HBO and Showtime.
  • Touring with the Royal New Zealand Ballet.
  • Earning numerous awards in journalistic writing, photography and page design.

Your Opportunities

With your degree, you can use your expertise in a wide variety of industries, including:

  • Health care
  • International relations and negotiations
  • Social and human services
  • Education (school districts, colleges, universities)
  • Nonprofit sector