Rinker School of Business

Marketing

Through a Christ-centered educational experience, students in the Rinker School of Business at Palm Beach Atlantic University are prepared to be ethical business leaders who will operate effectively in a global business and social environment. As a marketing major seeking a bachelor of science degree at PBA, top-notch communication and decision-making skills are fostered. You will learn to excel in the areas of strategy, design, research and branding, all necessary for a thriving career in the field. 
 

Your Courses & Classes

At PBA, you'll:

  • Learn business ethics provided in coursework, which includes Christian theism.
  • Focus on the critical role of morality in the free enterprise system.
  • Engage in research and consulting projects.
  •  Participate in hands-on learning through two kinds of internship opportunities.

Your Faculty

You’ll learn from seasoned professionals who have earned their degrees — and taught at — respected institutions across the country. They’ve published in esteemed business journals, such as the Journal of Business Review, and authored textbooks. They also have real-world experience, including one marketing professor who worked for a multimedia communication company for more than 30 years and a business professor who spent 25 years as a financial consultant with Smith Barney.

Your Opportunities

During your studies, you’ll have access to plentiful internship opportunities at Fortune 500 companies, top nonprofit organizations and government agencies.

With your marketing degree, you’ll be prepared for a variety of career fields, such as:

  • Advertising & Public Relations
  • Market Research
  • Product Management
  • Retailing
  • Nonprofit