20 PBA students participated in a pilot study program in Vienna, Austria in June 2008. The program was hosted at the International University.
Dr. Ann Langlois and Dr. Ed Langlois were instructors for the pilot program. The courses offered at International University were an undergraduate course in International Marketing taught by Dr. Langlois under the International Business major. In the MBA program, Dr. Langlois taught Integrated Marketing Commnications. Joining the PBA students were 12 students from International University.
Students were internalized to the Central European economy, how to do business in the European Union, European culture and developing global marketing plans. The students’ study program included three visits to the following companies and global agencies: OPEC, the U.S. Embassy in Vienna and Nielsen.